The internet is full of websites that combine variations
of black and white and blue all over. Why? Because those colors
are universally seen as being dependable, strong and trustworthy.
While this is a safe bet for just about any website, including your
own, consider your target audience and what colors might get the
best response from them.
Dominant Contrast Color (Headings, borders, predominent color
used in design.)
Secondary Contrast Color (Provides visual interest or contrast.)
Tertiary Contrast Color (Attention grabber color, used sparingly.
Tip: Look to nature for examples
of color combinations. Colors found in nature are often less saturated
and more pleasing to the eye.
Tip: Take pieces of construction
paper and lay them out on a neutral grey background to see how you
like different colors together. Or color splotches with crayons
on white paper. Then, you can share your color ideas with your web
designer.
Helpful Links:
The
Color Schemer - A color scheme generator that shows you options
for color combinations based on a primary color and variations.
Choose 4 across or down.
Color Match
- A utility that creates a matching 6-color palette for your website.
Define a single color that you like. Matching colors are then
calculated.
Color Match
Remix - Base on Color Match with a 9-color palette and samples
of how the colors might look on a website.
Web
Site Tips - A resource page with links to charts, articles
and tips on color and design, color psychology and meanings.
Note: Most clients use PC based
browsers on computers with monitors that can process millions of
colors. If you are concerned that your clients use older monitors,
"accelerated browsing", or hand-held devices to visit
your site, then you might want to consider sticking to "web-safe"
color combinations (colors that look the same on most computer
monitors).