Color harmony, typography, alignment, contrast,
and even animation all play an important part in your website's
success.
You must work closely with your designer to make sure
your website looks and functions in such a way that it not only
accurately represents your company, but also makes people want to
keep coming back or to refer others.
Keep the following tips in mind while
planning the design of your website:
Remember that the colors you choose
will set the mood for your website.
The background color(s) should contrast with the text enough
to make it easy to read.
Text should not be flush against the side(s) of the page or
stretched all the way across.
Fonts used for non-image text should be commonly found on all
computers.
WORDS WRITTEN IN ALL-CAPS ARE MORE DIFFICULT TO READ - USE SPARINGLY.
Use centered alignment carefully... objects
and text can get lost easily.
Make sure your images enhance the content of the website and
not detract from it.
Animation should be used carefully so as not to distract or
annoy your users.
Make sure your pages have a focal point and that they don't
get too cluttered.
And check your website in multiple browsers and platforms; you
may be very surprised to find out just how different a website
can look on an old PC using Netscape versus how it looks using
Internet Explorer on a Macintosh.
The Non-Designer's Design Book -
by Robin Williams
This book is for anyone who has little or no background in design
or the World Wide Web, but who still wants to learn why Web
design is different from print design, what makes a good or
bad web design, basic color theory, how to use typography on
the Web, various approaches to interface and navigation design
and much, much more.
©2001
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