What can a well-designed web site do?

• Share Information About Your Company.
• Increase Public Interest.
• Obtain New Business.
• Improve Customer Service.
• Sell Products or Services.
• Increase Time In Front of a Customer.
• Offer 24-Hour Service.
• Facilitate 2-Way Communication with Customers.
• Answer Frequently Asked Questions.
• Provide Changing Information Quickly.
• Test a Market or Product.
• Put You on Equal Footing with Competitors Already on the Web.
• Network Your Company with other Businesses or Organizations that Provide Complimentary Services.
• Conduct Surveys.

Share Information About Your Company.

What products or services do you offer? Where are you located? What hours are you open? Do you sell your products on-line? Why should someone deal with you above someone else? How can someone contact you? What methods of payment do you take? When you can give your customer many reasons why they should do business with you in full color on their own computer screen, you will do more business.

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Increase Public Interest.

People are often looking for sites of interest and can often visit your web site even if they would never normally read an article about you or your products. The public might access your site through a search engine, a link on another site or a referral from a friend. Including the web site address of your company in your advertisements, on vehicles, stationery and product packaging also attracts interest from the public.

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Obtain New Business.

The Internet can increase your market share through bringing in new business. Over 110 million people worldwide have access to the World Wide Web. Putting your business on the Internet can be like passing out your business card to thousands of potential clients.

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Improve Customer Service.

Making business information available is one of the most important ways to serve your customers. Information of virtually any sort can be sent and received in seconds to and from a web site When increasing numbers of your customers use the Internet, you can improve your service levels and response rates dramatically.

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Sell Products or Services.

You can sell more by selling on the Internet. If your products sell well over the telephone, through catalog orders or from TV ads, then it is very likely that your products will do well on the Internet too. If you need to have a sales rep face to face with a client in order to make a sale, then you could use the site to draw inquiries. The Internet is the way of the future of commerce.

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Increase Time In Front of a Customer.

When a person connects to your web site, you usually have their undivided attention for a good length of time. A typical browser will almost always read your Home Page and then scan your link buttons; sometimes they even read every page! This gives you a good long quality time with your customer.

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Offer 24-Hour Service.

Your web site is "open" for business 24 hours a day, 7 days a week. Websites are like an untiring employee with no overtime pay!

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Facilitate 2-Way Communication with Customers.

With a web site, you can ask for feedback and get it instantaneously. An instant e-mail response can be built into web pages and customers can give you information or ask questions while the information is still fresh in their minds.

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Answer Frequently Asked Questions.

Whoever answers the phones in your organization can tell you, their time is usually spent answering the same questions over and over again, both in presales and after-sales support. Customers and potential customers on the Internet will likely have the same questions. Making detailed answers available on your web site makes your business even more accessible.

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Provide Changing Information Quickly.

Have you ever had printed material change before it even gets of the press? If you have information or products that change frequently, use the Internet! Electronic publishing changes with your needs. No paper, no ink, no printing bill. No printed material can match the Internet's flexibility.

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Test a Market or Product.

You pass out the brochure, the catalog, the booklet. But it doesn't work. No sales, no calls, no leads. What went wrong? Wrong color, wrong price, wrong market, wrong product? With a web site, your customers can give you feedback instantaneously. They will let you know what they think of your product faster, easier and much less expensively than any other method you could use.

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Put You on Equal Footing with Competitors Already on the Web.

The public is now expecting any serious business to have an Internet presence. If you are in business and you haven't been asked for your e=mail address or web site address already, then you are sure to be asked for it shortly. You can be sure that your competition either has a web site presence already or will soon. If you don't develop your web site now, you may be the one left behind!

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Network Your Company with other Businesses or Organizations that Provide Complimentary Services.

Links to and from other companies, professional groups, clubs, supporting entities and so on can be leveraged to provide additional business and/or services BOTH ways!

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Conduct Surveys.

Think of the Internet as a massive connection of computer users. With a web site, you can commence a dialogue with thousands of potential customers from all over the world. By using interactive surveys you can collect information of all kinds from user profiles to customer satisfaction. For the relatively small cost of a web site and a bit of work, you can have a crystal ball into how to promote your product or service in the marketplace.

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