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Search Engine Myths

Paid Inclusion is great in theory, but is it really the best choice?

"Subscription" versus "Regular" Web Page Inclusion

When a search engine offers paid URL inclusion, it uses an additional spider (or robot) that goes out and indexes those specific paid web pages for immediate presentation.
"Regular" spiders must crawl through and index more than 4 billion web pages one at a time before they start over and do it again to add new pages or update changes to old pages. This process takes approximately 3 months or more.

In other words, the "subscription" spider will immediately index only the pages for which you have paid a fee whereas the "regular" spider would eventually find your site, follow your links, and index all of your pages.

"Subscription" versus "Regular" Web Page Updates

Once annual fees are not renewed at the paid inclusion engines, the pages are removed for a period of time. From a business perspective, this only makes sense - engines that offer paid inclusion can't very well offer an "annual" fee only to have everyone discover that they only need to pay it once.
"Regular" search engine indexes for most companies are updated approximately once a month each time they crawl the web. This process is totally automated, so changes to your site's content will be noted by the next crawl. In other words, updated or outdated link submissions are not necessary to sites such as Google or AOL. Other companies such as Exact Seek require that you periodically resubmit your site.

What this means

It typically takes at least 3 months for "regular" search engine optimization to work properly. Some companies such as MSN and Yahoo can take even longer. You can pay for "instant submission" through special programs, but then you are stuck paying a monthly maintenance fee. If you are willing to wait, then all you need to pay for is your meta tag creation, content optimization, and the one-time submission fees and your site should stay at the top or close to the top of most search engines with periodic updates and resubmission.

Where to next?

I want to learn more about: Meta Tag Creation | Search Engine Optimization | SEO Services

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Kestrel Designs
(541) 344-3388
P.O.B. 41422
Eugene, OR 97404
Info@Kestrel-Designs.com

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